Taste Masking

News

01 May 2010

Get the great taste of chocolate through a calcium chew

Forget traditional chalky calcium tablets, ellactiva chocolate flavoured calcium chews are a delicious way to give your body all the calcium and minerals needed to build and maintain healthy bones. Just two chews will give the recommended daily allowance of calcium and are only 20 calories each.

Specially formulated by nutritionists, ellactiva is the only calcium supplement in the UK that contains natural milk minerals which are easier for the body to absorb. The chews also contain vitamin D which boosts calcium absorption.

A common misconception is that growing children are the main group who need to ensure they are getting enough calcium, but to maintain healthy bones and reduce the chances of osteoporosis later in life, every age group needs to ensure they get a sufficient intake of calcium.

Top nutritionist Fiona Hunter explains "One in two women and one in six men over the age of 50 will fracture a bone as a result of osteoporosis. The risk of osteoporosis is increased significantly if the diet doesn't contain sufficient calcium, particularly under the age of 30, while the bones are still growing. But even when the bones have stopped growing, calcium is vital to keep the bones healthy - yet many people are jeopardising their bone health by failing to consume enough of this important nutrient."

Traditionally calcium supplements have been bitter pills to swallow, often large tablets with a chalky taste. ellactiva is different, ideal for people who have difficulty swallowing pills; just two ellactiva chocolate flavoured chews give the recommended 800mg of calcium a day. Osteoporosis is a long term condition which is currently affecting three million people in the UK, yet third of people still do not know what osteoporosis is and 67 per cent do not realise that there are simple steps they can take to improve their bone healthⁱ. Studies also show that less than a quarter of UK adults realise they need to start looking after their bones before the age of 30, despite bone strength peaking during a person's 20s.ⁱⁱ

Every packet of ellactiva contains 28 chews and costs £4.00. Available from larger Boots stores nationwide. For more information or if you are worried you are not getting enough calcium, visit www.ellactiva.co.uk where you can use the calcium calculator to check the calcium levels of your diet.

For further information:

Nutritional information: Serving size: 1 chew, Amount per serving: Calories 20, Total fat 0.6g, Total Carb 2.4, Protein 0.1g Calcium 400mg (50% RDA), Vitamin D 2.5μg (50%RDA)

Ingredients: Glucose Syrup, sugar, vegetable fat, Non fat coco powder, non fat milk powder, glycerine, chocolate flavour, soy lecithin, salt, glycerol monostereate, carrageenan, Bone Health Complex (Calvital 400) Calcium carbonate, Milk Minerals Complex, Vitamin D i nos.org.uk ii National Osteoporosis society – Your Bones and osteoporosis 2008

i nos.org.uk
ii National Osteoporosis society – Your Bones and osteoporosis 2008