• Soft chew supplements for pharmacy and private label

    A format your customers enjoy taking and come back for, exclusive to your stores.

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  • Swiss Made

    Manufactured by Disch AG, GMP certified, with over 120 years of experience. One of only a handful of manufacturers worldwide able to produce soft chews at scale.

    WHY SOFT CHEWS

  • Three Ranges. One Strategy

    CORE, BOOST and GLOW. Sugar-free Ellactiva soft chews for every role on the shelf, under our brand or yours.

    SEE THE RANGES

Every pharmacy supplements aisle looks the same

When the format is identical, price is the only battleground, and customer loyalty belongs to the brand, not the store. Our soft chews give pharmacy chains a range that stands apart and is genuinely hard to copy.

HOW WE WORK

The format is moving

+41% soft chew sales growth in 2024 (SPINS, Dec 2024)
-6% gummy sales over the same period (SPINS, Dec 2024)
+34% higher adherence than tablets (R&M, 2025)

WHY SOFT CHEWS

Three ranges, three roles on the shelf

CORE: essential vitamins and minerals that bring tablet users into the format.


BOOST: targeted daily support that gives customers a reason to return.


GLOW: the premium range, beauty from within.

SEE THE RANGES

Made in Switzerland

Manufactured by our partner Disch AG in Othmarsingen, Switzerland. GMP certified, with over 120 years of experience.